Lick My Art (2014) represents an early chapter in Haiiileen’s exploration of analog hyperrealism — an experimental intersection of installation, performance, and photography that redefined how physical space could behave like digital media.

This body of work, created years before social filters became mainstream, transformed light, color, and reflection into interactive tools of perception. The “Rainbow” installation, in particular, became a pivotal motif in Haiiileen’s later practice — a catalyst piece that introduced the vocabulary of iridescence, mirroring, and color frequency now central to her oeuvre.

Title: Lick My Art (2014)

• Artist / Creative Director: Haiiileen
• Medium: Installation Art, Photography, Performance, Mixed Media
• Location: Miami, FL
• Year: 2014

Description

Lick My Art (2014) marks one of the earliest bodies of work in which Haiiileen began experimenting with hyperrealism, analog effects, and installational performance as a means of digital translation.

Long before “filters” became a visual language of self-expression, Haiiileen was constructing immersive environments that behaved like filters — manipulating light, reflection, and perception to alter reality in real time.

The series fused fashion, performance, and photography, using neon, mirrors, and tactile materials to create a heightened, sensorial reality that blurred the boundaries between digital and physical form.

“I was producing digitally without producing digitally.
The light, color, and texture were the filter — I just built them by hand.”

Conceptual Framework

• Analog Hyperrealism: Early exploration of digital aesthetics through physical materials — creating immersive “filter” worlds before the era of social media visual culture.
• Performative Identity: The human body as both subject and surface — interacting with the reflective, colorful installations to create new realities.
• Tactile Digitality: Translating the look and feeling of digital media into tangible experiences using lighting, mirrors, and projection.
• Art as Interface: Each scene functioned as an interactive image space — an early exploration of how people curate their visual identity through experience.
• The Rainbow Effect: The “Rainbow” piece within this series became the most iconic — a chromatic centerpiece that would go on to influence Haiiileen’s later aesthetic systems (Rainbow Oasiiis, LightScapes, Aura Readings).

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Archival Significance

• Transitional body of work bridging Haiiileen’s early fashion-performance installations and her later immersive, hyperreal environments.
• Establishes the conceptual groundwork for her lifelong exploration of color, perception, and constructed realities.
• Anticipates the cultural aesthetics of “filters,” “AR skins,” and “digital identity” that later became ubiquitous in art and social media.
• Represents an early moment of self-architecture through installation — designing worlds that alter how we perceive ourselves and others.

Archival ID: LMA-2014-HYPER

“Everything I was doing with mirrors and light in 2014 — people are doing with filters now. I think of it as building augmented reality with my hands.”