In 2020, Haiiileen collaborated with TIDAL to design and direct the official Super Bowl LIV party in Miami — Hiiipnotiiic x TIDAL.
The immersive event featured Lil Wayne and fused music, art, and performance into one unified visual rhythm.
Haiiileen’s immersive event design transformed the venue into a chromatic, reflective portal pulsing with energy and light — embodying her signature exploration of vibration, sound, and color as emotional architecture.
Title: Hiiipnotiiic x TIDAL (2020)
- Creative Director / Producer: Haiiileen
- Presented By: TIDAL |superbowl
- Medium: Immersive Installation | Experiential Art Collaboration
- Location: Miami, FL
- Year: 2020
- Dimensions: (6) 4’x7’ Acrylic light sculptures
Description
For Super Bowl LIV, Haiiileen was commissioned to create an exclusive immersive art installation and event design for the Hiiipnotiiic x TIDAL Super Bowl Experience — a multi-sensory celebration featuring Lil Wayne and a lineup of international artists.
As Creative Director and Installation Artist, Haiiileen transformed the event space into a chromatic, futuristic environment, merging reflective surfaces, lasers, and sculptural light design. The space pulsed in sync with live performances, blending visual rhythm with the sound energy of the crowd — echoing her signature philosophy that light and sound are one language.
“It was a collision of worlds — art, music, and energy vibrating together under one roof. The space wasn’t just seen; it was felt.”
Conceptual Framework
- Performance as Architecture: The installation transformed an entertainment venue into a responsive environment that breathed with the beat.
- Chromatic Design: Layers of LED, mirrored materials, and projection mapping created a reactive light field aligned with TIDAL’s digital identity.
- Energy Mapping: Color palettes were designed according to musical frequency — a live experiment in synesthetic synchronization.
- Cultural Intersection: Brought together fine art, music, and celebrity performance, redefining the Super Bowl event format as immersive art.
- Community & Collaboration: Unified the creative industries — art, music, fashion, and technology — under a single sensory experience.
Archival Significance
- First major commercial collaboration bridging Haiiileen’s immersive installation work with a global music brand (TIDAL).
- Demonstrates her fluency in event architecture and brand storytelling through light, movement, and atmosphere.
- Marks a milestone in public art-meets-pop-culture, expanding her artistic reach beyond gallery and museum contexts.
- Serves as a prototype for future high-profile collaborations combining art, technology, and performance.
Archival ID: HQ-2020-HIIIPNOTIIIC-TIDAL-SB-01
“It was the first time my light environments met that level of sound and scale. Hiiipnotiiic x TIDAL showed me that immersion belongs everywhere — even at the Super Bowl.”
