At III Points 2015, interdisciplinary artist Haiiileen made her debut under her artist name with a performance-installation hybrid that blended light, sound, and fashion into a prismatic live environment.
Titled simply Haiiileen, the performance marked the artist’s transition from directing fashion and beauty experiences to crafting synesthetic installations that embodied rhythm, reflection, and emotion.
The work represented a turning point — introducing Miami audiences to her multi-sensory approach and setting the foundation for her future large-scale installations such as SunsetNoon (2016) and LightScapes (2018).Keyword focus: III Points 2015 performance installation by artist Haiiileen
Title: III Points 2015: Hai-leen – Performance & Installation Debut
- Creative Director / Artist: Haiiileen
- Medium: Performance Art | Installation | Sound & Light Environment
- Location: III Points Festival, Miami, FL
- Year: 2015
Description
III Points 2015: Haiiileen was a sensory experience that merged visual art, fashion, and performance. The installation was designed as a reflective space where performers and audience members coexisted inside a glowing, sound-reactive environment.
Using mirrored materials, LED lighting, custom costumes, and live choreography, the piece evoked the pulsating energy of Miami’s nightlife while exploring the psychology of light and rhythm.
The performance emphasized presence and transformation, as participants were immersed in an evolving visual rhythm that blurred the boundaries between observer and performer.
“It was my first time presenting as ‘Haiiileen’ — a rebirth moment where I wasn’t just designing a look, but creating an entire atmosphere.” — Haiiileen
Conceptual Framework
- Rebirth & Identity: Transition from beauty/fashion direction into artistic authorship.
- Synesthetic Experience: Translation of sound and emotion into color, reflection, and movement.
- Audience Immersion: Encouraging participation through reactive visual elements.
- Light as Medium: Using light as an emotional sculpting tool to shape the environment.
Installation Components
- Reflective sculptural walls constructed with chrome and mirrored acrylics.
- Color-changing LED system synchronized to ambient techno and experimental soundtracks.
- Costume designs featuring metallic and translucent materials reflecting light at multiple angles.
- Performance choreography based on breath and rhythm cycles, mirroring the music’s flow.
- Audience interaction zones allowing participants to step inside the artwork.
Artist Reflection
“2015 was a pivotal year. I had always been building experiences through makeup and beauty — but III Points allowed me to build a world. It was the first time I realized I could perform light itself.”
This project marked the birth of Haiiileen as a performance artist, evolving beyond visual direction into a creator of immersive, synesthetic environments that merge human emotion, technology, and spiritual form.
Archival Significance
- Marks Haiiileen’s first major festival appearance under her artist name.
- Established her signature fusion of light, sound, and performance.
- Predecessor to SunsetNoon (2016) and Aqua (2017).
- Showcased her early exploration of chromatic, mirrored materials that would later define LightScapes (2018).
- Demonstrates her transition from the world of beauty and fashion to conceptual and immersive art.
Archival ID: H2015-IIIPOINTS
“That night, I stopped doing makeup for faces and started doing makeup for spaces. It was the beginning of everything that came after.”
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