Haiii on Society (2020) PMG Exhibition Society Las Olas

In early 2020, just before the global shutdown, multidisciplinary artist Haiiileen was commissioned by PMG Properties to transform the Society Las Olas Living sales gallery into an immersive art exhibition experience. Entitled Haiii on Society (2020), the project merged large-scale installation art, sculpture, photography, and spatial transformation into a bold expression of contemporary lifestyle branding.

Blurring the line between art, architecture, and experiential marketing, Haiii on Society was conceived as a living exhibition — a multi-room environment that included Orbit, Micro Haiii, Hypnotiiic, Neo-Aciiid, and Haiii Light. Each room operated as an independent frequency within a larger visual ecosystem exploring perception, sound, color, and futurism.

Title: Haiii on Society (2020) — Immersive Exhibition Commission for PMG | La Sola Society Living

Creative Director / Producer: Haiiileen
Commissioned by: PMG Properties
Location: Society Las Olas, Downtown Fort Lauderdale
Year: 2020
Blog Intro (with keyword)

CHECK OUT EACH ROOM :

Installation Components

Miami multidisciplinary artist Haiiileen – immersive light installation, rainbow glass sculpture, and custom art fabrication.

Orbiiit, 2020: A mirrored vortex installation exploring gravitational balance and perception.

Micro Haiii, 2020: A micro-architecture of light sculptures and biomorphic reflection studies.

Haiii-Light, (2019): A geometric sculpture using refracted color, glass, and laser light.

Haiii on Art, 2020: A photography installation capturing the artist’s evolution of light environments.

Hipnotiiic, 2020): A kinetic light piece centered on perception and sensory distortion.

Neo Aciiid, 2020: A fluorescent sculptural environment representing transformation and emotional energy.

Description

Haiii on Society (2020) was an immersive exhibition and spatial activation created for PMG’s Society Living concept. The installation reimagined a luxury sales gallery as a multi-sensory art environment — transforming the space into a playground of light, color, and reflection.

Each installation — from the infinite mirrored spirals of Orbit to the micro-sculptural reflections of Haiii Light — represented a distinct sensory world. Together, they formed a cohesive experience that explored the intersection of lifestyle, futurism, and immersive art.

Though its public life was cut short due to the onset of the COVID-19 pandemic, the project became a defining study in how immersive art can elevate architectural and brand storytelling, merging design, emotion, and audience interaction.

Conceptual Framework

Immersive Branding: Redefining the sales gallery as a cultural activation rather than a marketing display.
Synesthetic Architecture: Translating sensory experiences into physical structures through light, color, and reflective materials.
Cultural Integration: Blending commercial real estate with contemporary art to create emotional connection and visual storytelling.
Temporal Imprint: Though short-lived, the exhibition served as a time capsule of optimism, creative ambition, and experiential innovation at the edge of the pandemic.

Each work contributed to a unified theme of societal awakening through sensory immersion — art as a bridge between design, architecture, and emotional experience.

Artist Reflection

“Haiii on Society was one of the most expansive projects I had ever undertaken — it was an entire world built inside a commercial space. The goal was to make people feel a lifestyle before they even lived it.”

Creating the exhibition during the cusp of the pandemic made it deeply personal. What began as a commercial installation evolved into a reflection of transformation, adaptability, and human resilience. The experience reaffirmed that immersive art can function as both emotional infrastructure and aesthetic innovation.

Each room was like a breath in a larger organism — light became language, color became memory, and architecture became a body in motion.

Archival Significance

Marks Haiiileen’s first major architectural collaboration with PMG Properties.
Serves as a precursor to her Art x Real Estate cross-industry initiatives.
Integrated art direction, design, and production into a unified immersive ecosystem.
One of the final pre-pandemic immersive exhibitions in South Florida, embodying a transitional creative moment.
Introduced a model for immersive marketing activations that merge art, commerce, and experiential design.

Archival ID: HOS-2020-PMG

“I wanted to create an ecosystem of emotion — a physical manifestation of frequency, color, and connection. Even though the world shut down, the energy of that space still vibrates.”